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Umano is a clothing company on a mission to inspire creativity and confidence in children. All the artwork featured on their stylish line of high-quality men’s and women’s t-shirts, tanks, sweatshirts and dresses, is designed and drawn by kids. For every product they sell Umano 

Umano was founded by brothers Jonathan and Alex Torrey, who describe themselves as “maniacally, relentlessly, and zealously passionate about empowering kids to unleash their creativity.” The company has already given away more than 10, 000 backpacks and has a goal of 20, 000 for 2015. The “little backpacks for kids with big dreams” are filled with supplies like colorful crayons, pencils, rulers, pencil sharpeners, and notebooks.

The sons of two teachers, Jonathan and Alex were inspired to create Umano because of their passion for art education. Children who receive instruction in art are able to express their ideas more accurately, solve problems creatively, and collaborate better with others – after all, art is a universal language, and one that enables the viewer to understand and appreciate other cultures. The Torreys believe that art education is not really about learning to draw – it’s about

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With arts programs being cut around the US  (in early 2004, a survey indicated that 25% of principals had cut art education from their budgets) Umano is driven by a belief in the unlimited potential of children’s imaginations, and that art can inspire kids to create their own path. Now, with more than 10, 000 products sold and 10, 000 donated backpacks behind them, the brothers are as fanatical about their mission as ever.

If you want clothing that not only looks great and feels great but also does great things in the world, check out the styles available from Umano. By treating yourself, you’re also giving back, and empowering a child somewhere to create

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KENT was founded by a conscious Canadian, now living in Los Angeles. It all started with the benefits of natural materials. Having outgrown frilly, lacey...Five years ago, brothers Alexander and Jonathan Torrey set out with a mission—to do well while also doing good. As of 2017, the Umano clothing brand has empowered 40, 000 children both in the United States and internationally through the company’s giving promise. As of the end of March, the company is ending its journey by discontinuing its brand.

Fashion For Good

The clothing brand, born of University of Georgia graduates, quickly shot to fame after a feature on the TV show “Shark Tank.” The sustaining power of the brand was contained in its inspiring purpose.

For every T-shirt sold, Umano pledged a backpack full of art supplies to be delivered to a child—supplies that were then used during drawing sessions with members of the Umano team.

These pieces of artwork, named ‘Kartwork’ by Umano, were then the basis of the T-shirt designs with each child artist featured on the company’s website in an empowering gallery of creativity.

Umaro Hooks Sharks, Closes Seed Series — Activate

This mission grew from the brother’s passion for social entrepreneurship, in which one can be successful while also helping others in the process. Proving that this model was possible and scalable is regarded as one of Umano’s hidden successes by co-founder Alexander Torrey.

“You have to prove it at a smaller level and say, hey, you can multiply this times one hundred, and I believe that was one of the things Umano was successful at doing, " Torrey said. 

“[Showing that] you can build a for-profit business that serves a social purpose, that those two things are not mutually exclusive. Just proving that is the first hurdle and arguably the biggest hurdle, ” Torrey said.

Shark Tank Season 7 Episode 9

One might ask, why is the company closing its doors if it’s been successful? Torrey said the vision of social entrepreneurship has outgrown the Athens-based company.

“The goal of social entrepreneurship is that you can scale a big business to have a big impact. I want a fast growing, big business that you can scale to have a really big impact, " Torrey said. 

“There was a point in our path where that became much less likely and it has a lot to do with fundraising...We want to grow a big business, so we needed to make a tough decision, ” Torrey said.

Shark Tank Season 7 Episode 11

This decision was to discontinue the brand. Though the Umano model of social entrepreneurship was proven to work at a smaller, safer level, Torrey wants to scale the model even bigger with more resources and ultimately, an even greater impact.

The ending of Umano started with an “end of this journey” sale during which clothing was sold online at highly discounted prices. Through the end of March, the brand’s warehouse will remain open for customers to continue to shop at the sale prices.

Though the ending of the company may seem upsetting for dedicated fans, there has been a very positive outlook from within the Umano headquarters.

Umano On Shark Tank

“It’s extremely exciting. I love social entrepreneurship in a deep way, ” Torrey said. “I don’t think that’s going away, and so I would expect to have more entrepreneurial endeavors in my future. I have no idea what those are. I’m excited, so we’ll see.”

The spirit of social entrepreneurship lives on in Torrey, who now has the time to dream up an even larger company. As far as what that company will be, the former-CEO is keeping his mind open to new, far-reaching ideas.

“It’s really special how much I think that I have grown and seen just in the short time that I’ve been here, ” said Blaise McComb, the assistant to Alexander Torrey. “Working with the people that I do, I’ve kind of been able to take a piece of each of those people and see what they do and enact it into my work style a bit.”

Umano Clothing Update From Shark Tank The Reality Tv

KJ Barker, an Oklahoma City-based customer and fan of the brand, purchased a T-shirt subscription just before the company closed. She received the subscription in its entirety, as well as a handwritten note from the team.

“I was just blown away by that attention to detail, ” Barker said. “When we got the email, it was definitely sad...I am excited to follow their journey. They are going to do great things in the world, you can just tell by their vision and their passion for what they do.”

“Our slogan is ‘Be the thing that starts the stuff.’ What I would love for people to remember Umano by, when somebody looks down at their ‘Kartwork, ’ is to just get that burst of inspiration, ” Torrey said.Brothers Jonathan and Alex Torrey had the innovative idea to partner with child artists, and design their own t-shirt company. They moved back in with their parents, and decided to make it work. Alex even got six months probation for violating a Georgia law that states you are unable to screen print in your house. Would they get the deal with the Sharks that they needed to expand their inventory? Let’s take a look.

Home Tee Shirt

In their introduction video, Jonathan and Alex Torrey informed the Sharks that they were from Athens, Georgia. They continued, saying that they were from a super tight-knit Mexican family as the video showed them sitting down to dinner with their parents. Alex inform the audience that they had a clothing business called Umano and that the whole family pitches in. The video cut to them folding clothing in a factory. Alex stated that their goal was not just to have a successful fashion brand, but they also wanted to make a positive social impact. The video ended, and the two men walked out on stage wearing t-shirts that they designed. Jonathan greeted the Sharks, and introduced himself as well as his brother Alex. . Jonathan told the Sharks that they were seeking $150, 000 in exchange for 15% equity in their company, Umano. Alex describe to their company as fashion for good. Umano had both men’s and women’s fashion lines with, is Jonathan put it, personalized meaning. The used artwork from up-and-coming artists in the design of their t-shirts, these artists were all children. They showed a picture of one of their young artist named Jessica. Just go through the skull, and apparently she wants to be a teacher. Mark asked how old Jessica was, and Jonathan informed him that she is 7. Mark smiled. Alex continued, the saying that for every t-shirt that a customer purchases , Umano will give a backpack full of school supplies to disadvantaged kids. He said that choosing a mono means that you don’t have to decide between doing well, and doing good. He asked the Sharks who wanted to invest in the company. On the screen, they showcase two more Young artist who drew an elephant and a bicycle which were the shirts that they were

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